Right tools and strategies to win in a niche ecommerce business

Here is 10 Proven Ecommerce Marketing Strategies To Surge Growth. Workit: provides its customers with a 360° view of their market in real-time. Workit is the best tool to track amazon prices and drives competitives prices guide. But also, here is How To Find Your Ecommerce Business Niche.

A niche market is a small segment of the market which focuses on a specific product or service. Niches can then be further seperated into smaller niches with very specific demographics and interests. When starting an ecommerce business, you should research about your niche market. Niche marketing includes defining your niche and marketing your services or products to this specific niche. Having a well defined niche will not cut your sales or profit. On the contrary, it will give your business more power in the market. Here are the basic steps to research your niche market:

Identify your audience

Before focusing on whatyou want to sell, start by trying to understand your audience. Trends and products change often, but your audience will be with your ecommerce for a long time. You should identify the needs of your new audience which will help you understand what products you should be promoting.

Research niche keywords

You can use a keyword tool to help you identify the keywords your audience uses for certain products, solutions, services or information. You will find a lot of useful data such as average cost per click, global search volume and level of competition. Make sure to have a look at the monthly search volume. This will give you an idea of the size of the niche market. The higher the search volume is, the bigger the market.

Analyse your competition

Finding out information about your competition will tell you alot about whether the niche is lucrative or not. Make sure to check for multiple pages of ads, a high CPC, targeted ads, advertisers in premium position. This will tell you if the niche has enough money for you to make a profitable business.

Chose your niche market

With all this information and research, you should be able to decide whether you want to get into the niche market. If you see high targeting ads or advertisers in the 3 premium places, it may be hard to break into the niche as a beginner. Of course, you would be competing with established brands with very high marketing budgets. That being said, it is still possible. For competitive prices, check out the price monitoring software Amazon price tracker.

Got Shares in Startup? Here is All You Need to Know


If you are an employee working in the industry, you might want to know the shares that you can get from startups. It may seem confusing for many, but once you get the idea what shares in startup mean, you will suddenly feel like quitting your job now and look for lucrative startups. ( if you need more information, checkout this attorney website avocat divorce firm ).


The shares in startups are applicable for employees that are working for startup companies. It is widely known as Stock Option Plans, which is the most popular way of attracting employees to work with the company even if it is still a startup. But there is another purpose for offering the Stock Option Plans – that is by motivating and keeping the employees work in the company for long. This is the most effective method for companies that find it difficult to pay their employees with high salaries. This plan provides the company flexibility in awarding stock options to its staff whether they are regular employees, directors, officers, consultants and advisors. It will allow them to buy the stocks of the company if they choose to go with this option.


The Stock Option Plans also allow the employees to share in the success of the company without the need to put up a startup business wherein they spend their cash, mostly a part of their life savings. This can contribute to the capital of the startup company, which is a requirement that the employees need to do if they wish to go with this option.


Disadvantages of Shares in Startup

Not all that is good is without the bad. The disadvantage is that the company is the possibility of dilution of the equity of the shareholder when the employees go for the stock options. The main disadvantage that the employees will face is that of it being a private company having the lack of liquidity, which is something non-existent in greater compensation or cash bonuses. The stock options will not be equal to the cash benefits unless the company makes a public market for the stock it carries or when they acquire it. The stock options will eventually become worthless when the company does not grow, and the stock in the market does not become more valuable.


How to deal with shares in startups

There are ways that you can effectively work with stock options with startup companies. The classic side of these things is the choice to buy a share of the stock at a specific price. Take, for example; you get to purchase a couple of shares worth a penny each. If these shares are worth more than the penny you pay for, you get to make money. This is how it is written in theory.


Also, you need to understand the basic numbers of shares in the company that you work for before you take on the stock options. Charters show the number of shares the company has, and if you get to know the number, then you can get an estimate of the share that is worth by dividing the worth of the company according to the number of shares outstanding.




Trump’s 17 cabinet-level picks have more money than a third of American households combined

The 17 people who US president-elect Donald Trump has selected for his cabinet or for posts with cabinet rank have well over $9.5 billion in combined wealth, with several positions still unfilled.

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